Monthly Archives: May 2014

[Info] How to Capitalize on the unexpected personality link between INVESTMENT BANKERS and ARTISTS

by Jane Porter – Fast Company

Lots of artists will admit they’re not so great with numbers. Math was never their strongest subject. But when it comes to creative work, artists and investment bankers aren’t all that different as far as taking risks is concerned.

“Creative people practice in the realm of ideas what financial investors do in the stock market. They defy the crowd to ‘buy low and sell high,'” writes Robert Sternberg, in the paper “Creativity as Investment.” “Not every stock with low price-earnings ratio is a good financial investment … neither is every new idea a good creativity investment.”

Here’s how thinking more like an investment banker can help your creative pursuits.

KNOW YOUR NICHE.

Sternberg takes a stock tip from investor Peter Lynch when it comes to creative work: “Invest in things you understand.” That means focusing your efforts on what matters most to you, rather than spreading yourself too thin.

It takes at least 10 years in a creative field before you to see serious creative achievement, according to psychologist Dean Simonton. Translation: Patience is of the essence.

That said, knowing too much can also be restricting. The ones who are best at developing new ideas don’t let all they know hinder them. “Creative people and companies don’t get locked in by what they know; they are able to move on to the next idea.”

BE A PROBLEM SOLVER.

There’s no foolproof way to tell the difference between stocks that are undervalued and those that are selling low because they’re not worth much. The same goes for testing creative ideas. Often, especially in the early stages, it’s hard to tell if your idea is worth going after or not.

But Sternberg sites two basic kinds of problem solving approaches that can be effective for both investing and creating. The first “fundamental analysis,” essentially means taking a forward-looking approach at what attributes of a company could help you predict a rise or fall in its stock or what elements of a creative idea could be of interest or useful to the outside world.

The second, a “technical analysis,” essentially means looking at past trends or ideas to get a sense of what did well and what didn’t in the past.

DON’T PUT IT OUT THERE TOO SOON.

Of course there are no hard and fast rules. Put an idea out in the world too soon and you might sabotage it from developing. Sometimes you’re not ready for feedback or rejection yet. Don’t rush.

“Analogous to stock market investment success, sometimes creativity fails to occur because a person puts forth (‘sells’) an idea prematurely or holds an idea so long that it becomes common or obsolete,” writes Sternberg.

DON’T RUN FROM RISK.

Most investors know they should buy low and sell high, but very few do. People aren’t all that different when it comes to creative work, says Sternberg. Creativity requires a risk-taking personality, someone who can take a stand and be a contrarian,” he writes. “Someone easily dismayed by criticism will have a tough time being creative. Buying low is not easy to do. Standing on one’s own is obviously risky.”

BE PREPARED NOT TO BE POPULAR.

When you’re “buying low” you’re going after ideas most people aren’t into. That means you’ll likely encounter some pushback from others. “The creative individual persists in the face of this resistance, and eventually sells high, moving on to the next new, or unpopular, idea,” says Sternberg.

EMBRACE THE DEAD ENDS ALONG THE WAY.

But in order to make it in the creative world, you need a healthy dose of motivation. “The amount of motivation needed to buy low can be miniscule compared with the motivation and persistence needed to get to the point where one can sell high,” according to Sternberg. “Edison learned 1,800 ways not to build a light bulb before he got it right.”

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[Info] Waze ganha novas vozes de locução no Brasil, incluindo o narrador Silvio Luiz

A Copa do Mundo vai acontecer, e falta muito pouco para ela começar. Se você já quer entrar no clima do evento, pode deixar o Waze com a voz do locutor Silvio Luiz.

Ou, se você não quer entrar no clima de Copa, mas está cansado da locução padrão do Waze, o app acabou de ganhar duas novas vozes: além de Silvio Luiz, a apresentadora Renata Fan também dá as instruções de caminho.

Colocar vozes diferentes e de famosos é algo comum no Waze lá fora, mas esta é a primeira vez que isso está disponível no Brasil. E não é apenas uma locução tradicional – Silvio Luiz usa seus tradicionais bordões, devidamente adaptados para o trânsito. Prepare-se para ouvir “pelo amor dos meus filhinhos” enquanto dirige, além, é claro, do tradicional “Está valendo” no início dos trajetos.

Para ativar as novas vozes dentro do app é simples. Vá até a área de configurações, escolha “Som” e depois “Idioma da Voz” – lá você encontrará os nomes de Silvio Luiz e Renata Fan. [InfoFolha]

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[Info] One, o livro ilustrado que conta a história da Nokia e da Microsoft

Enquanto esperava pela finalização da aquisição da divisão de dispositivos e serviços da Nokia, a Microsoft preparou um livro bem bacana para contar a história das duas empresas e, assim, contar para seus futuros funcionários um pouco sobre o que é a Nokia e o que é a Microsoft.

Criado pela empresa de mídia TCOLondon, o livro foi feito em segredo e distribuído para os 20.000 funcionários da Nokia espalhados por 90 cidades em 53 países. Eles que, hoje, são funcionários da Microsoft.

O livro em si é fantástico. O The Verge teve acesso a um deles, e publicou algumas das ilustrações espetaculares. Elas contam a história das inovações da Nokia e da Microsoft em 128 páginas. Confira algumas delas abaixo: [The Verge]

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Capa do livro

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Um pouco sobre a primeira ligação GSM feita através de um dispositivo da Nokia em 1991

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As montanhas finlandesas, país de origem da Nokia

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O ambicioso plano da Microsoft no início da sua história: colocar um computador em cada casa

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O primeiro celular da Nokia, o Mobira Cityman. Na imagem ele é segurado pelo líder soviético Mikhail Gorbachev, o que rendeu ao dispositivo o apelido “Gorba”

illustrations_03_verge_super_wideFotos via The Verge

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