Tag Archives: Design
BY CAITLIN ROPER – WIRED
A Beautiful Poster Packed With a Year of Global Weather Data
These Mad Scientists Want to Replace Solar Panels With Potted Plants
Two Concepts That Blend Online Dating With Real World Interaction
A Wild New Look at Birds, Thanks to Time-Bending Video Trickery
These Gleaming Mini Oil Refineries Are Actually Made From Garbage
Turn Your iPhone Pics Into Watercolor Masterpieces With This Smart App
This chart shows 380 of the top 1000 most commonly used words in profiles on OkCupid. The color-coding shows the average attractiveness rating of the people using those words. Click here to enlarge.INFOGRAPHICS BY JOSEF REYES
Every day, millions of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. He’s got nice hair! She’s a skydiver! He’s a pastry chef! Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes). Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.
Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from OkCupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome.
Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience. We analyzed the 1,000 most popular words on both men and women’s profiles, tabulated the most popular movies and TV shows, and crunched stats on what people consider their best feature vs. what features their potential dates are attracted to. We even scoured the top 400 most popular OkCupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.
We couldn’t have done any of this without the help of the data maestros at Match and OkCupid: Christian Rudder, cofounder and president of OkCupid, and Jim Talbott, director of consumer insights at Match.com. These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions. We also needed OkCupid to get permission from their users to enable us to publish those popular profile pics. In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.
Buried in all that data were some surprising facts about how to optimize your dating profile. If you’re a gay man, pose outdoors—48 percent of the profile pics of the most popular gay men on OkCupid were snapped outside. (It was 80 percent in Atlanta!) Selfies are acceptable for women (45 percent of top-ranking straight women used them, as did 4 percent of lesbians), but not so much for men. Enroll in a yoga class and learn to surf—they’re the most popular activities for men and women alike, so either desirable singles are super mellow or it’s aspirational, and everyonewants to be mellow. Mentioning cats is fine, but mention “my cats” and you’re a weirdo. The data shows that lesbians appreciate nice legs, gay men prize nice arms, and straight women and men are looking for flat stomachs above all else. The tips got pretty specific in some cases: It’s 28 percent better for a male to refer to females as women rather than girls, and men who use “whom” get 31 percent more contacts from the opposite sex.
Our best advice? Learn to surf, listen to Radiohead, mind your grammar, use Tinder, OkCupid, Match, and Grindr on Sunday, watch Homeland, stop listing your eyes as your best feature (nobody cares), and please, please make eye contact with the camera and smile with teeth in your profile picture. Happy dating!
É bem difícil melhorar algo que já é bom. Mas de vez em quando um produto que conhecemos bem e amamos ganha um novo design ou alguma pequena mudança que é tão genial quanto simples. Eis sete exemplos de produtos que sempre nos serviram muito bem, mas recentemente foram aperfeiçoados com pequenas mudanças.
Óculos escuros dobráveis
A Ray-Ban faz óculos Wayfarers desde a década de 1920, e a sua popularidade tem altos e baixos. A empresa fez pequenas mudanças ao longo dos anos, mas uma que misturou o classicamente legal com o conveniente foi o modelo dobrável.
Uma colher de sorvete diferente
Você deve se perguntar como é possível redesenhar algo tão simples quanto uma concha de sorvete. A resposta é incrivelmente simples – adicione uma borda serrilhada. Ela custa US$ 10.
Um balde melhorado
Você nunca pensa nos problemas de um balde até que precisa usá-lo para algo complicado. Este é o Leaktite Big Gripper, um balde projetado por Scot Herbst, da Herbst Produkt, com algumas alterações ergonômicas, como uma pegada melhorada e um bico redesenhado que só derrama o líquido quando você quer.
Sei o que você está pensando: zíper é um zíper e não tem como ser algo diferente de um zíper. Ele não mudou nada em 100 anos. E então a Under Armour decidiu melhorá-lo e adicionou um imã para você fechá-lo sem nenhum esforço.
Rolha de vinho que pode ser torcida
Não é frustrante quando você tem uma garrafa de vinho mas não consegue abrir por não ter um saca-rolhas por perto? Felizmente, com a invenção da Helix, que pode ser torcida para ser retirada, temos um futuro pela frente em que este problema será erradicado. A Helix foi mostrada em uma exposição de vinhos na Europa no ano passado, e nos disseram que dentro de alguns anos ela deve ser usada para facilitar nosso acesso aos vinhos.
Marcadores de texto transparentes
Estes marcadores com ponta transparente foram lançados no ano passado em uma categoria de produtos que podemos chamar de Por que não pensamos nisso antes? Ser capaz de ver o texto que está sendo marcado? É algo sutil, mas genial.
Notas adesivas reutilizáveis
Notas adesivas tradicionais são invenções maravilhosas por si só, mas, se você quiser virá-las para usar o lado oposto, você perde o fator “adesivo”. Não com as notas da Ecostatic. Em vez de adesivo, elas usam eletricidade estática, então você pode usá-ls diversas vezes por semanas.
- BY MARCUS KIRSCH, RAPP UK
Designing for the Internet of Things (IoT) may seem like it is technology driven, but there is another approach worth consideration. Keep humanity at the heart of IoT design.
I learned this approach at the Royal College of Art’s Computer Related Design MA course, which has always been at the forefront of designing for technology trends. One could argue, in fact, that the course is ahead of such trends. I remember Philips Research coming along in 2000, asking us to design services and products around a thing called Bluetooth. The course is now called Design Interactions. Common areas of interest are nano- and bio-technology-driven services, products, etc.
This course has been successfully running for over 20 years. It took most of its approach towards innovation from a company called IDEO. IDEO had made its name as a product design innovator, but has since been expanding its expertise into service design and other areas of culture. The company’s most outstanding achievement is its cross-disciplinary and anthropological approach to design and new technology. IDEO did what Apple does, before Apple was doing it: making technology accessible and easy to use and keeping authenticity, utility, and humanity at the heart of anything it does.
I encountered the other approach after graduating from RCA in 2002. I was hired to work in Dublin, at Medialab Europe, MIT’s European branch at the time. Despite an obvious European influence on the atmosphere, Medialab had a MIT-driven approach to technology and science: Push what’s possible and create some magic.
To understand the level of how technology was pushed there, a little anecdote might elaborate on MIT’s philosophy. Just after I had left, Nikolas Necroponte visited to see how every department was doing. There were two departments focusing on social and human aspects of technology. My department had done some investigation into the merging of non-human and bio-based data, e.g., your credit card behavior and your heart rate as a mash-up. The other department was essentially doing social media research ahead of its time. When Necroponte left, he had scrapped both departments, claiming that those social aspects had no real impact on technological advance. It was 2002 and Facebook had only just started to become a thing.
I have worked in various other places since, but those two experiences showed me the key opposing attitudes towards technology when designing with or for it. The first approach is actively looking at culture, using humanity’s core principles as guidelines for a conscious decision about where technology could take us, and seeing where it could solve problems that couldn’t be addressed otherwise. The second approach is more focused on pushing the features of technologies and creating new things by exceeding previously impossible tasks — and by that creation, change the part of culture that a technology is occupying. This philosophy is best described by the phenomenon that if something is passing the threshold of a certain low price or a certain speed, it will become something else entirely.
Both approaches have their merit. Personally, I am drawn to the first one. Maybe that’s because I discovered it first. Or maybe it is because I am more of a skateboarder type of guy than a 100-m dash kind of guy. I like to recognize my environment and be creative about it, rather than wanting to break a world record.
If you are working on an Internet of Things projects, I am sure you are already part of the forefront of technology. Your MIT-style philosophy is already evident. In that case, why not take a minute or two to explore the human and cultural narrative side of your idea?
Regardless if you do or don’t explore that side, here is the kicker: Being great and leading at the craft it takes to create a service or product will make you confident about scaling it towards an audience of millions of people. But those people will only buy into your idea if they can get emotionally involved in what you have to offer. Martin Luther King said “I have a dream.” He did not say, “I have a bunch of new features.” Apple did good technology back in the 90s, but it was the colored computer casings and a love for music that made everyone buy their products.
In my job as Innovation Director for RAPP, I come across many clients and creatives that focus on technology first. Most solutions and expectations they bring along tend to be mere copies of what’s already out there. Yet once we start talking about why they like what they saw and about what they are trying to achieve, the conversation tends to shift back to human experiences. It is then, usually, that an idea starts becoming unique, richer, and essentially an actual product or service.
There are many times during the development of an idea that things could go either way. Having understood the “why” or “who for” of what you are trying to achieve tends to help make those decisions.
So now go back and create some more magic.
Marcus Kirsch is Innovation Director at RAPP UK.
This article was first published at IoTWorld.com
Por que sexo é tão bom? Questão de Design… rssss