[HBR] Formas de bancar sua startup

Li um artigo muito interessante na Harvard Business Review Brasil de Julho/13 intitulado “Use dinheiro do cliente para bancar sua startup” do John Mullins.
Para quem já pensou em abrir uma startup já deve ter se deparado com o investimento inicial que ele requer… O artigo apresenta algumas formas para amenizar o investimento em capital de giro para as mesmas.
Ele apresenta 5 modelos de negócio onde esses investimentos são financiados pelo próprio cliente:

– Modelo Intermediário: assim como o nome do modelo, são para empresas que intermediam transações (ex. Airbnb). Recebe-se antecipadamente para realizar essa intermediação entre as partes, assim diminuindo a necessidade de capital;
– Adiantamento: é um caso muito comum e como funcionam os escritórios de advocacia e arquitetura por exemplo. Recebe-se parte do pagamento de antemão, geralmente o necessário para o custeio dos custos do processo;
– Assinatura: a pessoa paga antecipadamente o período com a comodidade de receber o produto;
– Padronização e revenda: criação de uma solução específica e financiada por uma empresa, mas que seja passível de adaptação e assim atendendo outras empresas do mercado (ex. Microsoft);
– Escassez: quando os produtos ofeecidos são tão escassos que o cliente opta por adquiri-los de antemão (ex. Zara).

Eu já possuo um plano de negócios utilizando uma das ideias acima! Espero que tenha ajudado no seu planejamento!

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10 Comments

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10 responses to “[HBR] Formas de bancar sua startup

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